Our Approach
Our Approach
Less is more.
We believe good healthcare is not about doing the most. It is about understanding what is actually needed.
Inspired by a Nordic approach to health and wellbeing, IDUNN looks at the whole person rather than an isolated symptom, concern or treatment.
Sometimes the right approach may involve clinical treatment or technology. At other times, it may be movement, exercise, building strength, changing a habit or simply giving your body the right conditions to recover.
Our role is to understand where you are, where you want to go and help identify an appropriate path between the two.
We want to support your body's own ability to move, adapt, strengthen and recover, using professional healthcare and treatment where it adds meaningful value.
Because the most intensive intervention is not necessarily the best one.
Start with the individual. Look at the whole person.
Use what is necessary. Avoid what is not.
Less when less is enough. More when more is needed. Always centred around you.
Where the Nordic approach comes from
Nordic by training, not by name.
IDUNN's philosophy is not a marketing idea borrowed from abroad. It comes from how our people were trained.
Dr. Ghazwan Maki, Consultant Orthopedic Surgeon at IDUNN, is board certified in orthopedic surgery in three Nordic countries — Denmark, Sweden and Norway — and completed advanced training in sports injury management at Copenhagen University Hospital, Hvidovre. He is registered with the UK General Medical Council and has more than 30 years of international experience.
Nordic healthcare systems are widely associated with a particular way of thinking: treat the person rather than the scan, use the least intervention that achieves the goal, and give the body the conditions it needs to recover before reaching for something more invasive.
That is not a slogan for us. It is the clinical culture our team came from, now practised in Dubai Healthcare City.
Our team also brings training from the UK and Ireland, including fellowships at the Royal National Orthopaedic Hospital and University College London, and Fellowship of the Royal College of Surgeons in Dublin.
What this means in practice
Philosophy matters most when you can see it in how care is actually delivered.
Start with the person, not the image.
What can you not do that you want to do? That question shapes the whole plan.
Establish what has genuinely been tried.
Not what was suggested — what was actually done, and for how long.
Use the least intervention that achieves the goal.
If rehabilitation can achieve it, that is the right starting point.
Escalate deliberately, not reflexively.
If conservative treatment is not working, that is important information — and it strengthens rather than weakens the case for intervention.
Be honest about uncertainty.
Not every problem has a clean answer. Saying “I am not certain, here is how we find out” is better medicine than false confidence.
Care shaped around you.
We listen. We assess. We recommend what is appropriate for you. No unnecessary complexity. No pressure to do more.