About IDUNN
A different approach to healthcare, wellness and aesthetics in Dubai.
IDUNN by Orthoflex brings healthcare, recovery, wellness and aesthetics together in Dubai Healthcare City — guided by a simple principle:
Understand the individual. Use what is necessary. Support their potential.
The name
Why IDUNN?
In Norse mythology, Iðunn is the goddess entrusted with the apples that preserve vitality and renewal.
She does not create strength from nothing. She keeps what is already there in good condition — protecting the capacity to remain well over time.
That idea sits closely with how we think about healthcare.
Your body already has a remarkable ability to move, adapt, strengthen and recover. Much of good healthcare is not about replacing that ability, but about understanding it, protecting it and supporting it where it needs help.
That is the thinking behind our name — and behind the apple and laurel in our mark.
IDUNN is the evolution of Orthoflex.
Orthoflex was established as an orthopaedic and physiotherapy clinic in Dubai Healthcare City. Over time, the care our patients asked for grew beyond that.
People came to us with pain, but also wanted to move better. They recovered from injury, and then wanted to understand their wider health. They asked about skin and body treatments, and wanted the same professional judgement they had experienced elsewhere in the clinic.
IDUNN brings those areas together under one approach, rather than treating them as unrelated services.
The clinic, the team and the standard of care remain the same. What has changed is how we describe what we do — and how those areas now connect around one person.
You are in the right place.
During our transition, you may continue to see the Orthoflex name on our clinic signage, invoices and certain administrative or regulatory materials.
If you are an existing Orthoflex patient, nothing about your care changes. Your records, your practitioner and your treatment continue as before.
Expertise delivered with warmth.
The quality of care starts with the people providing it. Our clinical team brings training and board certification from Europe, the UK and Ireland to Dubai Healthcare City:
- 3 European board certifications in orthopaedic surgery — Denmark, Sweden and Norway
- 30+ years of international clinical experience per consultant
- Fellowship of the Royal College of Surgeons, Dublin
- Advanced fellowships at the Royal National Orthopaedic Hospital and University College London
- Memberships including the American Academy of Orthopaedic Surgeons, ESSKA and the British Hip Society
- Registered with the UK General Medical Council
Where to find us
Dubai Healthcare City
Unit 101A, DHCC Razi Building 64, Oud Metha, Dubai, UAE
Our Approach
Less is more.
We believe good healthcare is not about doing the most. It is about understanding what is actually needed.
Inspired by a Nordic approach to health and wellbeing, IDUNN looks at the whole person rather than an isolated symptom, concern or treatment.
Sometimes the right approach may involve clinical treatment or technology. At other times, it may be movement, exercise, building strength, changing a habit or simply giving your body the right conditions to recover.
Our role is to understand where you are, where you want to go and help identify an appropriate path between the two.
We want to support your body's own ability to move, adapt, strengthen and recover, using professional healthcare and treatment where it adds meaningful value.
Because the most intensive intervention is not necessarily the best one.
Start with the individual. Look at the whole person.
Use what is necessary. Avoid what is not.
Less when less is enough. More when more is needed. Always centred around you.
Where the Nordic approach comes from
Nordic by training, not by name.
IDUNN's philosophy is not a marketing idea borrowed from abroad. It comes from how our people were trained.
Dr. Ghazwan Maki, Consultant Orthopedic Surgeon at IDUNN, is board certified in orthopedic surgery in three Nordic countries — Denmark, Sweden and Norway — and completed advanced training in sports injury management at Copenhagen University Hospital, Hvidovre. He is registered with the UK General Medical Council and has more than 30 years of international experience.
Nordic healthcare systems are widely associated with a particular way of thinking: treat the person rather than the scan, use the least intervention that achieves the goal, and give the body the conditions it needs to recover before reaching for something more invasive.
That is not a slogan for us. It is the clinical culture our team came from, now practised in Dubai Healthcare City.
Our team also brings training from the UK and Ireland, including fellowships at the Royal National Orthopaedic Hospital and University College London, and Fellowship of the Royal College of Surgeons in Dublin.
What this means in practice
Philosophy matters most when you can see it in how care is actually delivered.
Start with the person, not the image.
What can you not do that you want to do? That question shapes the whole plan.
Establish what has genuinely been tried.
Not what was suggested — what was actually done, and for how long.
Use the least intervention that achieves the goal.
If rehabilitation can achieve it, that is the right starting point.
Escalate deliberately, not reflexively.
If conservative treatment is not working, that is important information — and it strengthens rather than weakens the case for intervention.
Be honest about uncertainty.
Not every problem has a clean answer. Saying “I am not certain, here is how we find out” is better medicine than false confidence.
IDUNN is a trading name. The legal entity remains Orthoflex, unchanged.
Only the customer-facing name has evolved — the licensed company, its registration and its regulatory standing are the same as before.
© 2026 Orthoflex. All rights reserved.